PDP Review Tags
UI Design
internal initiative
User generated product reviews can be found across the UO web experience, they allow the user to voice their experience with a physical product and provide insight for others during the shopping journey, UO even incentivizes our UO Rewards members to leave product feedback, rewarding 5 UO Rewards points for each User review. Currently, product reviews live beneath a suggested product tray with three callouts for average rating, recommendation, and fit - data pulled from the user posts. The goal of this sprint was to expand upon the review resection with addition of tagging, allowing the user to sort reviews based on common identifiers.
Mobile Discoveries
When transposed to mobile we found that a center alignment allowed for a clear more organized display of information, with CTA’s becoming more subtle allowing the user to self navigate rather than overwhelm the module with unwanted elements and text.
In our third iteration we married a pill styling treatment with a center alignment as a final visual direction.
